Wednesday, September 30, 2009
Web 2.0 and Marketing
Web 2.0 is an industry buzzword. It is not just all hype however. I think that when it comes down to it, the term web 2.0 really does have meaning and your actions on the internet are apart of it. O’Reilly breaks it down best. They have a great breakdown of comparisons for 1.0 vs 2.0 – and anyone who has used these services and has a technical background will have an appreciation for the comparison. These simple services have transformed, to make it possible to target markets and segments very easily. It puts so much more information at the consumers fingertips, but also allows you to really get into their faces if you can harness the power of the new internet that is among us. Web 2.0 may not be defined in any dictionary, or be a real term at all. The bottom line is whatever you want to call it, the internet has evolved into a place where you can strategically market yourself, a service, or product and drop it on the lap of the consumer. Going about it the right way is the challenge, and keeping up with it may be even tougher. This is going to be the basis of a series of articles I post in order to educate people on how to use different services and applications to promote yourself or your business and products. How you act on the suggestions is up to you but these guidelines will at least help point you in the right direction and clear up some of the common questions and ideas. (source: SynergyShop).0 and Marketing
Friday, September 18, 2009
Google will fight Yahoo in Display Ads Business
Google had made a preparation to grab Internet Display Advertising from Yahoo, a lucrative market that had long been enjoyed and dominated by Yahoo!. Google’s chief executive, Eric E. Schmidt, has said repeatedly that display advertising offers one of the company’s best prospects for expansion, now that growth in its text ad business has slowed significantly. The new advertising exchange is a cornerstone of Google’s display strategy, and one of the main reasons Google bought the ad company DoubleClick last year for $3.1 billion.
Google executives say the new system, called the DoubleClick Ad Exchange, will greatly simplify the process of buying and selling display advertising, allowing many more publishers and advertisers to benefit from it.
Currently Google finds itself in the unfamiliar role of underdog. As one of the Web’s biggest publishers, and a seller of ads on a network of top sites like eBay and hundreds of newspapers, Yahoo is the king of the display advertising business. In 2007 Yahoo bought Right Media, a pioneering ad exchange whose business has grown steadily since, in part because many of the ads that run on Yahoo are brokered through it.
Still, analysts say Google’s push into the business could shake up the market. DoubleClick has had an ad exchange for some time. But the new system will automatically allow hundreds of thousands of advertisers and publishers who now use Google’s AdWords and AdSense systems to run their ads and ad space through the exchange.
“Marketers are going to be able to effectively reach 100 percent of the Internet audience and do so at a high frequency,” said William Morrison, an analyst with ThinkEquity Partners. “That is very difficult to do on the Internet right now, outside of a handful of major Web sites like Yahoo and a few others.”
Ad exchanges have been hailed as the future of the industry for some time, yet Mr. Morrison said that they only account for between 10 and 15 percent of the display advertising business. He said it was unlikely that the DoubleClick exchange would catch up with Yahoo’s exchange within the next year. But the Google exchange could become dominant over the long term, especially among premium brand marketers and publishers, he added. (source: NYT)
Google executives say the new system, called the DoubleClick Ad Exchange, will greatly simplify the process of buying and selling display advertising, allowing many more publishers and advertisers to benefit from it.
Currently Google finds itself in the unfamiliar role of underdog. As one of the Web’s biggest publishers, and a seller of ads on a network of top sites like eBay and hundreds of newspapers, Yahoo is the king of the display advertising business. In 2007 Yahoo bought Right Media, a pioneering ad exchange whose business has grown steadily since, in part because many of the ads that run on Yahoo are brokered through it.
Still, analysts say Google’s push into the business could shake up the market. DoubleClick has had an ad exchange for some time. But the new system will automatically allow hundreds of thousands of advertisers and publishers who now use Google’s AdWords and AdSense systems to run their ads and ad space through the exchange.
“Marketers are going to be able to effectively reach 100 percent of the Internet audience and do so at a high frequency,” said William Morrison, an analyst with ThinkEquity Partners. “That is very difficult to do on the Internet right now, outside of a handful of major Web sites like Yahoo and a few others.”
Ad exchanges have been hailed as the future of the industry for some time, yet Mr. Morrison said that they only account for between 10 and 15 percent of the display advertising business. He said it was unlikely that the DoubleClick exchange would catch up with Yahoo’s exchange within the next year. But the Google exchange could become dominant over the long term, especially among premium brand marketers and publishers, he added. (source: NYT)
Thursday, September 10, 2009
Android installed quietly in More Mobile Phones
Google's Android platform isn't often cited when end users discuss the leaders in the mobile phone market. Typically, those discussions are dominated by companies such as Apple, Research In Motion and even Microsoft. But it's Google that's quietly gaining ground in the space.
The company is behind more phone releases running its Android operating system than you might think. Aside from the T-Mobile G1—the first Android-based phone to hit store shelves—HTC's MyTouch 3G is currently offered to consumers. HTC also announced the Tattoo Tuesday that promises some neat functionality for European users. It's the company's fourth Android-based phone.
But HTC isn't alone. Companies like Motorola, LG and even Acer have signed on to produce Android-based products. Google's partners in the Open Handset Alliance have joined at such a rapid rate that the company hopes to have up to 20 Android-based phones available by the end of 2009. It could more than double that number by the end of 2010. And yet, Android doesn't receive the kind of respect or attention Apple does. It's an afterthought when it comes time to analyze the mobile phone market.
Admittedly, that is mainly due to the fact that Android doesn't hold the kind of market share its competitors do. In fact, it's trailing far behind Apple's iPhone, RIM's BlackBerry devices and even Windows Mobile.
But it may not stay that way much longer. Unlike Apple, which has tied its future to one product, Google decided to follow in Microsoft's footsteps and open up its software to vendors. And unlike Microsoft's Windows Mobile, which provides a subpar experience, Google's Android mobile operating system is a fine alternative to the iPhone.
The Experience
In the cell phone market, providing an experience is a key success factor. If a phone doesn't have a touch-screen, doesn't sport some kind of multitouch technology and doesn't have an App Store, most users won't find as much value in it. Those are requirements that Apple has put in place, and like it or not, its competitors have to play ball.
And Google is playing ball. Its Android operating system boasts outstanding software that appeals to just about anyone who uses it. In fact, it's a nice alternative to Apple's iPhone software.
The company is behind more phone releases running its Android operating system than you might think. Aside from the T-Mobile G1—the first Android-based phone to hit store shelves—HTC's MyTouch 3G is currently offered to consumers. HTC also announced the Tattoo Tuesday that promises some neat functionality for European users. It's the company's fourth Android-based phone.
But HTC isn't alone. Companies like Motorola, LG and even Acer have signed on to produce Android-based products. Google's partners in the Open Handset Alliance have joined at such a rapid rate that the company hopes to have up to 20 Android-based phones available by the end of 2009. It could more than double that number by the end of 2010. And yet, Android doesn't receive the kind of respect or attention Apple does. It's an afterthought when it comes time to analyze the mobile phone market.
Admittedly, that is mainly due to the fact that Android doesn't hold the kind of market share its competitors do. In fact, it's trailing far behind Apple's iPhone, RIM's BlackBerry devices and even Windows Mobile.
But it may not stay that way much longer. Unlike Apple, which has tied its future to one product, Google decided to follow in Microsoft's footsteps and open up its software to vendors. And unlike Microsoft's Windows Mobile, which provides a subpar experience, Google's Android mobile operating system is a fine alternative to the iPhone.
The Experience
In the cell phone market, providing an experience is a key success factor. If a phone doesn't have a touch-screen, doesn't sport some kind of multitouch technology and doesn't have an App Store, most users won't find as much value in it. Those are requirements that Apple has put in place, and like it or not, its competitors have to play ball.
And Google is playing ball. Its Android operating system boasts outstanding software that appeals to just about anyone who uses it. In fact, it's a nice alternative to Apple's iPhone software.
Sunday, September 6, 2009
Search Engine Optimization Techniques
Search Engine Optimisation (SEO) is a way to optimize a wibsite so as to make it easily searched and found in the world of cyber space by a Search Engine with the purpose of increasing visits to the website.
Thus the easier a wibsite is searched, the more likely that the website is visited by a web visitor. It then has a better chance to have its content or advertising content be seen by a visitor.
There are two basic SEO Optimisation techniques, namely the On Page and the Off Page techniques.
The On Page technique is a method to make a better website appearance, in its design, its we page content or its web theme. While the Off Page technique is a way to develop many links toward our website or blog, such as by providing link from our comment to a blog, guest book, through our chatting activities, mailing list, etc.
Thus the easier a wibsite is searched, the more likely that the website is visited by a web visitor. It then has a better chance to have its content or advertising content be seen by a visitor.
There are two basic SEO Optimisation techniques, namely the On Page and the Off Page techniques.
The On Page technique is a method to make a better website appearance, in its design, its we page content or its web theme. While the Off Page technique is a way to develop many links toward our website or blog, such as by providing link from our comment to a blog, guest book, through our chatting activities, mailing list, etc.
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